Tuesday, April 23, 2024

Second “Hobbit” Movie Falls Short of Original’s Weekend Gross by $10 Million

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The second Hobbit movie, “Desolation of Smaug,” didn’t have a great box office weekend. Its total was $73 million, about $10 million less than the opening weekend of the original, “Unexpected Journey.”

Snow wasn’t the only issue. Bad weather certainly played a part in keeping people away from movie theatres last night. But there was also apathy to another “Hobbit” movie. There was little buzz about it.

“Smaug” had zero press from New York, for example. There was a last minute screening in New York for some cast and miscellaneous people on Wednesday. But it was at the Time Warner screening room and not even in a regular theater. That sent a signal to New York media that something was up.

Of course, “Smaug” will wear well through the holiday. It will do fine on DVD and in ultimate “Hobbit” packages. Even if it’s the weak link in the trilogy financially, Warner Bros. can just amortize it into the whole package.

 

 

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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