Wednesday, April 17, 2024

Lady Gaga ARTPOP Poops Out: Second Week Drop of 81%


Lady Gaga‘s ARTPOP dropped 81% in sales for its second week and fell to number 7 from first place. The album sold 50,154 copies, down from first week of almost 260K. ARTPOP will be written about one day as a huge marketing failure, unique in every way. After a long, much ballyhooed build up the finished product simply fizzled.

Lady Gaga– Stefani Germanotta– will learn a lesson about hubris from this experience. Maybe. She directed the entire campaign, went against the advice of others, and wound up losing a ton of money ($25 million seems severe, but lots) for herself and for Universal Music.

This means ARTPOP has sold just 300,000 copies in two weeks. Where are all her fans and ‘monsters’? They certainly didn’t like what they heard. But as I said before, ARTPOP was a gigantic misfire. Gaga tried to shove the art world down the throats of the fans. They didn’t want it, and they were confused by it. What had they related to was Gaga as champion of the underdog, the gay kid, the bullied kid, etc. Jeff Koons was not in their realm.

The flop album may yet affect more things, like a tour. It will be interesting to see if she can sell tickets to concerts with music no one bought. The best solution is get back with producer RedOne, add some songs to an ARTPOP 2.0, and try and revive the CD. It’s been done. But Gaga will have to listen to someone other than herself.

PS Eminem retook the number 1 spot with his Marshall Mathers LP 2. He sold 127.000 copies, about two and a half times as many as Gaga.

— All Proceeds from iTunes to aid for the Phillipines. Julia writes: Here’s our lovely and funny video starring the scene stealing, stunning and hilarious actress Jennifer Coolidge. Currently starring in the CBS sitcom “2 Broke Girls” (and much loved for her superb turn as Stifler’s Mom in the movie American Pie & and for her characters in the Christopher Guest movies), Judith and I were thrilled and delighted when Jennifer showed up at our video shoot for “White Christmas” and worked her Voluptuous Goddess Charm on our Producer / Arranger / Pianist Grant Mitchell.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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