Wednesday, April 24, 2024

Disney Over Estimates “Thor 2” Weekend Take by Whopping $1.8 Million


Pretty strange: Disney-Marvel over-estimated their weekend take for “Thor: The Dark World” by $1.8 million on Sunday. Today got the actual numbers, and it seems that the studio gave “Thor” a whopping 4.9% more box office income than it really earned. The actual total was $36,586,016. Originally, Disney had said “Thor” made $38,454,000 from Friday to Sunday. A 4.9% mistake is actually quite a lot in the box office Sunday game. Most movies come in between 1 to 2% of the guesstimate. It didn’t affect “Thor”‘s rank at number 1. It still beat “The Best Man Holiday.” But the wrong number inflated “Thor” by nearly two million dollars in all its rankings.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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