Wednesday, April 24, 2024

Eminem Sells More Than Expected: 780K Won’t Be Matched by Lady Gaga


Eminem really hit it out of the park this week. His “Marshall Mathers 2 LP” sold 780,000 copies according to This is thirty or forty thousand copies more than anyone expected. But the strength of that album, as I’ve said before, comes directly from the single “The Monster” with Rihanna. It just shows what a real hit single can do to drive an album’s sales if it’s timed properly.

This week, all eyes will be on Lady Gaga’s ArtPop album. Can it pull Eminem like numbers? No. But everyone will be happy if “ArtPop” does half that quantity. A 350K sale for Gaga will be met with much applause.

The other big hit this past week was an album from The Robertsons. The family from the hit cable show “Duck Dynasty” actually sold around 75,000 copies and finished at number 3. Why would anyone would want to hear those people “sing” is a mystery to me but the Duck Dynasty brand is huge right now.

The number 2 album: not to leave out Sony Music. They actually pushed Celine Dion up to 77,000 units of her “Loved Me Back to Life” CD. That number is roughly what every “adult” artist sells in their debut week of a new release these days, Five years ago there were 300,000 people who’d buy an album like that. Then there were 100,000. And now it ranges between 60K and 80K. And that’s with a lot of marketing and appearances. Paul McCartney and Elton John just saw that. Reality bites.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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