Tuesday, April 23, 2024

MDA Fibs About Telethon Money Collected on Website Tote Board


MDA– I don’t get it. They just continue to play word games. It’s all semantics. On their website tote board this morning they’re touting over $54 million raised. You mean last night? From the telethon? No. No No. It’s right there, hiding in plain sight under the numbers: “MDA families thank the generous American public, and the collective contributions of our partners recognized on the telethon, for raising funds to continue the progress in the fight against muscle disease.”

Got that? I bolded the important wording. “The collective contributions of our partners recognized on the telethon.” That’s all the money they’ve collected all year– I suppose it’s since January 1st, 2013. The money collected from big corporations like JiffyLube who became defacto advertisers on the two hour ABC special non-telethon.

In fact, the digital tote board on the website showed just $13 million raised after two hours, and $17 million at 11:23pm. And even that fell under the “collective contributions” rubric.

How much money was raised during that actual broadcast? I think ABC has a mandate to break that down as they allowed this fundraiser on a regular network. If MDA announces $54 million raised on the telethon, ABC is going to have a lot of explaining to do.

Meantime, questions persist about that MGive Foundation, which collected the text message donations. Read my story from last night.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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