Thursday, June 18, 2026

Justin Timberlake, NSync Drive MTV VMA Ratings Up 66% from Last Year

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Ratings were up 66% last night from last year for the MTV Video Music Awards aka “The Justin Timberlake Show.” The combination of Justin and his NSync reunion brought in a whopping 10 million viewers. Critically the show was a horror. And it bored various nominees and participants who we caught yawning or knitting during the show. But MTV gave the kids what they wanted: their big pop stars live and in person for 45 minutes (plus commercials). It didn’t hurt that Miley Cyrus got all freaky with Robin Thicke.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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