Home Celebrity Justin Timberlake, NSync Drive MTV VMA Ratings Up 66% from Last Year

Ratings were up 66% last night from last year for the MTV Video Music Awards aka “The Justin Timberlake Show.” The combination of Justin and his NSync reunion brought in a whopping 10 million viewers. Critically the show was a horror. And it bored various nominees and participants who we caught yawning or knitting during the show. But MTV gave the kids what they wanted: their big pop stars live and in person for 45 minutes (plus commercials). It didn’t hurt that Miley Cyrus got all freaky with Robin Thicke.

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Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
1 reply to this post
  1. The worse these awards shows get–with a one-two punch of insipid and canned while also raunchily titillating–the more popular they seem to become, so the formula must be working on some level. Must be the same human fascination with train wrecks and such that has made reality TV such a hit too, no?

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