Saturday, April 13, 2024

2013 Summer Curse: Is “The Wolverine” Another Box Office Disappointment?


So far the summer has not been going too well for blockbusters. Now Fox’s “The Wolverine,” which was well reviewed, looks like it’s not going to meet studio expectations. Last night the Hugh Jackman feature did $21 million– a lot less than it needed to make the weekend numbers everyone had hoped for. Originally Fox thought they were going to get between $60-$65 million. had suggested $72 million considering no competition and those good reviews. Now “The Wolverine” will be extremely lucky to hit $60 million. But if big waves of fans didn’t come out on Friday night, they’re probably not coming this weekend. Without hardcore interest, “The Wolverine”– which cost the usual $150-$200 million– could open with a $55 million plus weekend. And that would not be good for momentum. Let’s put it this way: the first “Wolverine” had an opening night of just under $35 million.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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