Saturday, April 20, 2024

“American Idol” Hits Wednesday Low as “The Voice” Conquers Youth Audience


Poor “American Idol.” What the heck? Last night’s installment hit a ratings low for Wednesdays– 3.1 in the key demo. “Idol” won the night in millions of viewers, but in its second hour the key 18-49 audience switched over to “Modern Family.” That 3.1 was a drop from last Wednesday’s 3.5, and 3.8 the week before. On top of that, “The Voice” returned to NBC on Monday and Tuesday, scoring a 4.9 and a 4.1, respectively.

Young people–the ones who buy and download music–are watching “The Voice.” Indeed, on Tuesday “The Voice” had better key demos than the two “NCIS” shows that it ran against. (The NCIS audience is 50 and up.)

Tonight “Idol” celebrates its 450th episode with lots of stars performing including Keith Urban. So I will watch it, and expect many millions will too. But they do need a Mariah Carey performance desperately. And soon.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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