Wednesday, April 24, 2024

“Veronica Mars” Clever Kickstarter Campaign Yields $2 Mil Plus–A Record–and a Movie


Rob Thomas–not the one from matchbox twenty– really wanted to make a movie of his long-cancelled TV series “Veronica Mars.” So he launched a Kickstarter campaign with Kristen Bell and other stars of the show that left the air 8 years ago.

Thomas writes on the Kickstarter site:  “Warner Bros. wasn’t convinced there was enough interest to warrant a major studio-sized movie about Veronica and the project never got off the ground. After that, I tried to tamp down expectations. I didn’t want to be guilty — at least not twice — of building up hope when the odds seemed so long. Still, without fail, in every interview I do or every place I speak, I get the “will there be a Veronica Mars movie?” question. Even after a couple of years of downplaying the chances, I’d still run across blog postings headlined, “will Rob Thomas shut up about the Veronica Mars movie, already!” I was trying to. I promise.”

As Bell says in the video below, if they get $2 mil, they’re on to shoot this summer. It’s great pr, a fun video, and it builds on viewer loyalty. So I guess by summer 2014 we will have “Veronica Mars: The Movie.” Why not?

As of this morning, they’ve raised $2.5 million– a record for an indie film on Kickstarter–and it keeps climbing.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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