Home Uncategorized “Veronica Mars” Clever Kickstarter Campaign Yields $2 Mil Plus–A Record–and a Movie

Rob Thomas–not the one from matchbox twenty– really wanted to make a movie of his long-cancelled TV series “Veronica Mars.” So he launched a Kickstarter campaign with Kristen Bell and other stars of the show that left the air 8 years ago.

Thomas writes on the Kickstarter site:  “Warner Bros. wasn’t convinced there was enough interest to warrant a major studio-sized movie about Veronica and the project never got off the ground. After that, I tried to tamp down expectations. I didn’t want to be guilty — at least not twice — of building up hope when the odds seemed so long. Still, without fail, in every interview I do or every place I speak, I get the “will there be a Veronica Mars movie?” question. Even after a couple of years of downplaying the chances, I’d still run across blog postings headlined, “will Rob Thomas shut up about the Veronica Mars movie, already!” I was trying to. I promise.”

As Bell says in the video below, if they get $2 mil, they’re on to shoot this summer. It’s great pr, a fun video, and it builds on viewer loyalty. So I guess by summer 2014 we will have “Veronica Mars: The Movie.” Why not?

As of this morning, they’ve raised $2.5 million– a record for an indie film on Kickstarter–and it keeps climbing.


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1 reply to this post
  1. Kudos to Rob Thomas, Kristen Bell and crew. If people are willing to pay for it, why not give them what they want? Money talks. Besides, a Veronica Mars movie might actually be better than half the stuff coming out of Hollywood these days, especially movies with their inflated budgets and special effects. Maybe there’s hope for indie films after all.

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