Friday, June 21, 2024

No Bounce for Beyonce, But She Does Announce World Tour


If you were wondering why Beyonce sang at the Inauguration. performed at the Super Bowl, put together a Destiny’s Child reunion there, and issued a Destiny’s Child greatest hits album with a new track for no apparent good reason– now we have a reason. Beyonce has just announced a world tour beginning in April in Serbia.

The tour comes to the US in June, and lands at the Barclays Center in Brooklyn, where husband Jay Z has an interest. It’s called “The Mrs. Carter Tour” because Jay Z’s real name is Shawn Carter. So that explains it: the end game of all this marketing was a big tour with high priced tickets. At least there is an endgame because frankly, why else put yourself through all this?

Meanwhile, there’s no apparent sales bounce in CD or download sales for Beyonce or Alicia Keys after last night. is selling Beyonce download albums for five bucks, but it hasn’t pushed them into the stratosphere. Keys’s “Girl on Fire” has shown no appreciable change in sales either.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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