Wednesday, May 29, 2024

Tom Cruise Limiting “Jack Reacher” Publicity, Screenings to Very Little: Nothing Personal


Tom Cruise? While seemingly every movie star with a new film is out doing publicity this month, Cruise is almost completely invisible. His “Jack Reacher” opens on December 21st, but you almost wouldn’t know it from what’s been done for it so far. Cruise hasn’t been on any TV shows at all, and doesn’t plan very much.

He’s going to do exactly two interviews next week– one with Jimmy Fallon, the other with David Letterman. They will each be comedy gags, and there will be the showing of a clip. If anecdotes are told, they will be scripted and about falling off buildings. Nothing personal.

“Jack Reacher” will also not have a Hollywood red carpet or a New York premiere. So far, Cruise and Paramount have limited “Reacher” PR to London and Stockholm. In the US, they will go to this country’s version of Stockholm–Pittsburgh. The hope is that no media person in Pittsburgh will dare to ask Cruise about Katie Holmes, or Scientology.

As for the actual movie: Rotten Tomatoes lists 7 reviews. Six are favorable. One, from Variety. is decidedly not. There have been almost no screenings of “Jack Reacher” here. The big public screening is scheduled for next Wednesday, December 19th, two days before release. The feeling is, if people don’t like it, there won’t be much time to convey that.

And Tom Cruise? We don’t see him up close very often. But pictures speak a thousand words. And he’s looking extremely refreshed in the photos from London. Good for him! Aging backwards– we can call him Tom Buttons!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

Read more

In Other News