Sunday, April 14, 2024

American Music Awards Score Lowest Ratings Ever


The American public rejected junk pop music last night in a stunning referendum. The American Music Awards scored their lowest rating ever– a 3.4–and lost to everything else that was playing on television. Apparently, even tweens couldn’t make Justin Bieber a hit, let alone the rest of the motley crew that showed up for this second tier awards bonanza.

The ratings were twenty percent lower than last year. And they reflect the fact that aside from Stevie Wonder’s tribute to Dick Clark with two songs, there was nothing for a normal person to watch on that show. Instead it was a celebration of bubblegum pop and bad acts from long ago like M.C. Hammer.

This response should give radio and record labels something to chew on. These young throwaway performers get a lot of tabloid attention, but they aren’t necessarily musicians who people over 21 want to watch or listen to. The constant spectacle of noise and fireworks, special effects and gyrating dancers is  a turn off.  The AMAs were simply a showcase for style over substance– and they were rejected.

Hopefully the Grammy Awards will include a variety of acts and ages– from Adele to Aerosmith to Janelle Monae and, of course, Justin Timberlake. Also, the AMAs were suspiciously devoid of Gotye and his best single of the year, “Somebody That I Used to Know,” as well as boy band phenom One Direction. But the Grammys also attract a wider following because they feature a little of everything, always mixed and matched by Ken Ehrlich (following the late Pierre Cossette’s lead) into interesting combinations.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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