Home Celebrity Taylor Swift Sells 1.2 Mil Copies, But is Already Number 2

The music business is a tough one these days. Ask Taylor Swift. In one week she sold 1.2 million copies of her new album, called “Red.” That was after five weeks in a row of releasing new singles– all of which had to be repurchased again with “Red” on iTunes. For eight days, Swift was on top of the world. But it’sa  all over now, as the Rolling Stones might say.

The number 1 album on iTunes today is “Dreams and Nightmares” from rapper Meek Mills. Oh well. That was fast. Still, no one can take away from Swift’s accomplishment. Her marketing team built up demand and sold everything in the first week. Will “Red” have legs? Generally a second week drop would be around 50%. But since she’s already been displaced, and Hurricane Sandy is certainly playing havoc with anything other than downloads, this should be interesting.

And Swift may have overdone it with the singles. They are also receding very quickly from the top 10. The one of the five that was an actual hit was “We Will Never Ever Get Back Together.” The others are just coming and going. And gosh, it was only last Monday–eight days ago–when Swift had 19 f the top 40 entries on iTunes. That number has been whittled down to 5. Fame is fleeting in this generation of pop!

Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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