Friday, May 24, 2024

“GMA” Claims First Quarterly Win Over “Today” in 17 Years


“Good Morning America” is claiming a huge victory over the “Today” show now in the ratings. “GMA” is claiming that for the first time in 17 years it has won a quarter–three months–in total ratings, and has also been number one for 28 straight days. How have they done it? I agree with “Today” show producer Jim Bell. “GMA” has taken a sharp turn into being a tabloid show without much substance. They took advantage of the confusion at the “Today” show and just went for the lowest common denominator. When they played a game show about Jessica Simpson on 9-11 that was the defining moment, I think. George Stephanopolous reduced to constant, giddy reminders that Simpson was on her way–that said it all.

So “GMA” is crowing. Their press release reads: “GMA” led “Today” (4.085 million and 1.676 million, respectively) by +884,000 Total Viewers and +237,000 Adults 25-54.  In the final week of the season, “GMA” scored its largest Total Viewer and Adults 25-54 advantages over the “Today “ in more than 18 years – since w/o 5/16/94 and w/o 8/8/94, respectively.”

More from the press release: “Good Morning America” won the 3rd Quarter 2012, ranking as the No. 1 morning newscast in Total Viewers (4.757 million) during a quarter for the first time in more than 17 years (since 2Q95), according to Nielsen Media ResearchImpressively, “GMA” outperformed NBC’s Olympics-fuel “Today Show” (4.588 million) by +169,000 viewers during 3Q12, finishing No. 1 in all 11 non-Olympic weeks of the 13-week 3rd quarter.

The “Today” show seems clueless about what has happened, especially with Ann Curry. They’ve got to plot a way back, some kind of truce with Curry that is real, and that the audience understands. Right now, the audience is furious, and they’re taking it out on the show. Such a weird series of events for “Today,” which is so much better than “GMA” in any iteration.

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Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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