Sunday, April 14, 2024

Exclusive: Without Jerry Lewis, MDA Couldn’t Collect 50% of Last Year’s Pledges

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Exclusive: Jerry Lewis vs. the Muscular Dystrophy Association: after 50 plus years, MDA tossed Lewis out last year and replaced him as chairman of the charity and host of his famous Labor Day telethon. The 2011 telethon, shrunk to six hours from 21, was ghastly. When it was over MDA trumpeted that they’d made $61 million– up 4 percent from the prior year when Lewis was at the helm. MDA boasted it did better without Jerry.

http://www.masslive.com/entertainment/index.ssf/2011/09/jerry_lewis_gone_but_mda_telet.html

Alas, it wasn’t true. MDA has just posted its 2011 federal tax form 990 on its website and this tells a much different story. MDA was only able to collect $31 million of that much publicized amount. Without Jerry Lewis to cajole or persuade or inveigle, exactly half the amount came in that was promised by the public. Whether people simply reneged, or never actually pledged that amount at all, remains to be seen.

MDA will argue this happens every year: the tote board total is never what actually comes in. But in 2010, MDA crowed about $58 million at the end of the telethon with Jerry; $48 million came in. In 2009, the first telethon after the recession, the shortfall was about $15 million–$60 million announced, $45 million arrived.

For last year, MDA lists gross receipts from the first non Jerry Lewis telethon at $30,683,816. The charitable contribution portion was 18,059,876 . This left a gross income of $12,623,940.

A 50% shortfall is unprecedented. Because of it, the Form 990 shows a running $30 million loss or more in all categories stated on the MDA return from the beginning of 2011 to the end. Net assets and fund balances seem severely depleted.

And public support dropped overall, not just with the Telethon. In 2010, MDA claimed it received over $174 million in gifts and grants (including the telethon). In 2011, there was a big drop: the number was only $157 million.

Even more disturbing: revenue less expenses left MDA in the red for 2011 at $19 million.

MDA’s now deposed CEO, the man who got rid of Lewis, Gerald C. Weinberg, still pulled down his nearly $400K a year salary in 2011, which he’d been making fo years. The top staff at MDA all make decent six figure salaries as well. Weinberg and most of that staff are no longer working at MDA.

To be fair: MDA divides up the millions that do come in to dozens of worthy hospitals, universities, research programs, and facilities. The halved $61 million is still a sizeable chunk for these donation-starved groups. However: without the bad publicity and the controversy around Jerry Lewis, MDA might have been able to collect a higher percentage of pledges which would have benefited these groups even more.

Something happened at MDA in 2011  that’s never quite been explained. They committed a kind of hari-kari, taking an established brand and flushing it down the toilet. On Sunday night, the so-called remnants of the annual telethon are down to three hours. Almost everything is pre-taped except for local cut ins. The acts have no relationship to the history of the MDA.

Because it’s taped, there will be no drama to see if they can top last year. Of course, last year doesn’t really exist since the actually collected $31 million is far below the amounts from preceding years.

I doubt Jerry Lewis is amused or feeling vindicated. He worked like a dog for five decades for his “kids” and established an image for this charity among so many dozens of others soliticing funds for terrible diseases.

An email to the pr director of MDA has gone unanswered so far. If she writes back. I will gladly add the responses to our questions.

All the numbers for this article came directly from www.mda.org/aboutus

also http://mda.org/sites/default/files/TaxForm990_2011.pdf

http://www.thenonprofittimes.com/article/detail/mda-telethon-to-be-mostly-on-tape-4837

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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