Home Celebrity Justin Bieber “Believe” CD Fails–Has No Hit Single to Propel It

Justin Bieber’s marketing people–who are very smart and really nice guys–must be scratching their heads. Bieber’s “Believe” album sales is dropping like a watermelon from the top floor of the Empire State Building. It failed to make Billboard magazine’s top 10 list of albums sold in the first six months of 2012.

What’s really causing the problem is no hit single. “Boyfriend” sort of peaked before the album hit, and nothing has taken its place. The single sold 2.6 million copies digitally, perhaps satisfying the Bieber fans and maybe taking away from album sales.

The top 10 (see below, thanks to hitsdailydouble.com) is plain to see. Radio has fixed itself on the top songs of the summer. (Just below this list is OneDirection’s “You Don’t Know You’re Beautiful.”) Bieber is absent. He doesn’t have a distinctive voice, so he needs a classic pop song. It doesn’t seem to be there this time. Here is the top 10 with sales figures for this week. And look at this guy Gotye (real name: Wally deBacker). He’s so hot he had a death rumor last week. That’s what Bieber needs. Hey, it worked for Paul McCartney.

1. Carly Rae Jepsen, “Call Me Maybe” – 251k
2. Katy Perry, “Wide Awake” – 207k
3. Maroon 5 f/Wiz Khalifa, “Payphone” – 186k
4. Gotye f/Kimbra “Somebody That I Used to Know” – 156k
5. Ellie Goulding, “Lights” – 152k
6. Owl City & Carly Rae Jepsen, “Good Time” – 140kWhistle
7. David Guetta f/Sia, “Titanium” – 125k
8. Flo Rida, “Whistle” – 113k
9. Rihanna, “Where Have You Been” – 110k
10. Usher, “Scream” – 102k

Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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