Friday, May 24, 2024

Today Show’s Ann Curry Unpopular? She’s Got Over A Million Twitter Followers


The Today Show wars: someone wants to get rid of Ann Curry. The stories being planted in the press are like mini assassinations. Ann Curry is not the reason for the erosion of ratings at the Today show. Here’s some facts: Ann Curry has nearly 1.2 million followers on Twitter. Matt Lauer has 144,000. Matt’s only sent out five Tweets of his own. And all of them were to support Justin Bieber’s appearance on the show. He actually told his followers to go out and buy Bieber’s album.

Curry’s Q rating is very high. “People love Ann,” says an observer, which is true. In Cannes this year, I had a long talk with Ann –who I don’t know very well– about the state of journalism today, celebrity, and the Today show. What I liked about her was her total candor. and her devotion to the show.

I got the feeling Curry would step aside if she thought she was harming the show’s ratings. She’s not. Several things factor into the ratings of the morning shows. One of those things is the prime time ratings of each network. Believe it or not, people start the day with the network they left the night before. Once upon a time, NBC was must see TV on Thursdays, a lot of “Law & Order,” and many 10pm hits. Then Jay Leno was put in the 10pm slot, and dramas were cancelled. It’s taken NBC eons to try and repair that damage.

Am I missing something here? Ann Curry is popular with the viewers. Before NBC makes a terrible mistake, they’d better stop and think about this. The viewers are already drifting toward “Good Morning America.” They’re sympathetic to Robin Roberts’ recent terrible health news. They don’t need an excuse to go. But tossing Ann Curry, in whom they’ve invested many years, could do the trick. If Matt Lauer were looking for the brave, smart, or chivalrous thing to do, he’d come to Curry’s support right now. He’d look like the hero of the day.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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