Home Celebrity Mad Men: Young & Rubicam Racism Was Even More Recent

“Mad Men” is back, and I’m elated. A two hour opening episode set on June 1, 1966 brought back everyone except Betty Draper–actress January Jones was on maternity leave. Its central kicker involved race. A bunch of young associates at Young & Rubicam dropped water “balloons” on black civil rights protesters on the sidewalk below them. There’s no ready anecdote of such a thing happening–maybe someone from Y&R will remember such a thing.

But in Peter Georgescu’s memoir, “The Source of Success,” he recalls firing a bunch of young associates for racism not in 1966 but more recently–for forwarding around a racist email. Georgescu, the long time head of Y&R, dismissed them reluctantly. “Mad Men” creator Matt Weiner no doubt got inspiration for his scene opener from this story. And it’s a comment about how little things have changed on Madison Avenue from 1966 to the early 2000s. It also provided a subplot with a last minute kicker that worked like a charm.

Otherwise, “Mad Men” is back to business. Megan danced to Sophia Loren’s kitschy hit, “Zoo Bisou Bisou,” which was perfect. (It’s from the 1960 movie “The Millionairess”–the track was produced by a -pre-Beatles George Martin.) I loved Pete’s sadness at having to move to the suburbs. And what the heck is going on with Lane? Jared Harris is getting a meaty story–where is he spending all his money? A couple of things that don’t quite make sense: Roger sees Joan’s baby, but has little reaction to it. He knows he’s the father, doesn’t he? And the uncomfortable moment for Pete and Peggy with the baby in the room–it just seems odd that their history is never addressed.

Nevertheless, “Mad Men” is very welcome in its return. Having his secrets known doesn’t seem to make Don any more agreeable. And how long before Megan’s tensions at the office boil over into something more–like her exit? What verities we did get out of this episode: that a white carpet is hard to keep clean, a metaphor perhaps.

Anyway, “A Little Kiss” was a good way to bring everyone back after a long absence. There will be enough rough road ahead, I’m sure.



Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
2 replies to this post
  1. When Roger first saw Joan + baby carriage, he made some joke about wanting to hug his baby, but needing to get that kid out his way (I don’t remember the exact quote). With all those colleagues standing around, oohing and cooing about Kevin, Roger couldn’t show any emotions or have a real reaction. But, he sent a private and rather tactful message — just between Joan and himself — acknowledging paternity.

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