Sunday, April 14, 2024

Murdoch Will Spin Phone Hacking With Pros, But Not Son-In-Law


Rupert Murdoch has hired a crisis PR team in the UK to handle the phone hacking scandal. But according to the Guardian newspaper in Britain, Murdoch did not choose his son in law, Matthew Freud, who runs Freud Communications. Freud is married to Elizabeth Murdoch, daughter of Rupert and brother of James, and is considered a powerhouse in London public relations.

Not picking Freud is a wee bit odd, but hey, everything about this story is strange. Of course it was Freud who seemed to go against his father in law when he told the New York Times in January 2010: “I am by no means alone within the family or the company in being ashamed and sickened by [Fox News chief] Roger Ailes’s horrendous and sustained disregard of the journalistic standards that News Corporation, its founder and every other global media business aspires to.” So maybe it’s best he stays out of this.

According to the Guardian, Murdoch has engaged Edelman Public Relations. Freud, reached for comment by the Guardian, said: “Neither Matthew Freud or the agency was advising NI on this issue, nor had Freud advised on the closure of the News of the World.” The Guardian says Edelman has been on the case since June 20th.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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