Home Music Amazon Does it Again with Lady Gaga, Screws Up Bono “Spider Man”...

Ok, amazon had a major catastrophe on Monday when they gave away Lady Gaga‘s new album for 99 cents on download. The songs came one at at time over a five or six hour period. So why not do it again? Today, “Born this Way” is again 99 cents. And guess what? It’s clogged up the amazon system. I just bought (! yes bought!) the “Rise Above” download from “Spider Man: Turn off the Dark” featuring Bono, The Edge, and Reeve Carney. It’s not here, and it’s not coming any time soon. Under “Your Account–Digital Orders,” “Rise Above” is listed as “being processed.” It’s just one track! As a regular amazon customer, I can tell you this is not the way their system works.

More importantly: is this really to promote amazon’s Cloud service, or is it to pump up sales of “Born this Way”? When the charts are done on Tuesday, how is “Born this Way” going to be counted when its competitors–principally Adele‘s “21”–were priced several dollars higher? Interscope may claim a record number of sales for “Born this Way,” but hundreds of thousands will have only cost that 99 cents. “Born this Way” is going to need an asterisk when it hits the record books.

PS Both Lady Gaga and “Spider Man” are on UMG’s Jimmy Iovine label, Interscope.

Author
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
1 reply to this post
  1. What ever it sells it would be selling many more if the Target campaign happened.

    Taylor Swifts “Speak Now” (last to sell a mill in a week) had a $7 million ad campaign paid by Target.

    Gaga was going to have a similar deal, but issues with Target supporting anti gay marriage politicians got in the way.

Leave a Reply