Friday, July 12, 2024

Spider Man on Broadway Does 100% Biz Over Xmas: PR Sells


“Spider Man: Turn off the Dark” may be the most controversial Broadway show ever. But it’s also a hit.

The Julie Taymor-Bono & the Edge musical played at 100 % capacity from December 20th to the 26th according to Playbill magazine’s total of Broadway grosses.

Only two other shows played at 100% over the holiday week: “Wicked” and Al Pacino in “The Merchant of Venice.”

“Spider Man” took in just over $944,000. That’s with missed and stopped shows, cast replacements, injured players, and a barrage of attacks led by the New York Post to shut it down.

Are people coming to see if there’s an accident or a disaster? Maybe. but I think not. And word of mouth must better than the Post or other naysayers insist.

The $65 million show will open on February 7th, then spin off productions in places like Las Vegas and London.

Meantime, the shows that took in over $1 million last week included “Wicked” (over $2 mil), “The Lion King” ($1.8 mil), “Elf” ($1.5 mil), ” “Billy Elliot,” “Merchant of Venice,” “Mary Poppins,” “Jersey Boys,” and “The Addams Family.”

And closing news: “Women on the Verge of a Nervous Breakdown,” a truly terrible show, is shutting down on January 2–three weeks early. Good bye and good riddance.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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