Saturday, May 18, 2024

“127 Hours” Still Alive, Kicking: Studio Stands Fast


Danny Boyle‘s extraordinary film, “127 Hours,” isn’t being forgotten or forsaken by Fox Searchlight.

The studio assures me that despite cutbacks in the number of theatres currently showing the film, “127” will get a second life beginning in January around the time of the Oscar nominations.

To that end, Fox Searchlight tells me they’ve started a new marketing campaign called “I Kept My Eyes Open for 127 Hours.” They’re featuring T shirts with the slogan and doing everything they can to lighten up the idea that the movie is grim. It’s not.

Also here’s a new commercial for the film, which I’ve put on my top 10 list for 2010.

Let’s rally around “127 Hours.” If you’re serious about film, go check out this one, “Blue Valentine,” and “Rabbit Hole” during the holiday break!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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