Saturday, June 20, 2026

Julia Roberts: America’s 1990s Sweetheart Losing Her Audience

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Julia Roberts? She was so BIG in the 1990s, nothing could stop her.

But in 2010, “Eat Pray Love” now dribbles to $80 million domestic box office, with the film playing in just a few theaters so Columbia Pictures can hit a round number.

Around the world, “EPL” has $40 million banked. It’s not so much considering the international locales. In Italy the movie did $4 million. It’s unclear whether there are movie theatres in Nepal. So far, there’s been no release in India, where Julia’s character spends time, or Australia, where at least people speak English.

When the expenses are totaled up, “EPL” should look pretty awful on paper. The official line was a $60 million budget, but with Javier Bardem and James Franco, all the locations and promotional stuff around the world, $100 million won’t seem far fetched. And Julia probably took $15 million off the top.

But with all the talk recently of Renee Zellweger being in trouble (nonsense, I say), it’s Roberts who’s really at a crossroads. Since “Erin Brockovich” in 2000, Roberts has not “opened” a major film that was hung on her. All of her $100 million plus films have been ensemble pieces like the “Ocean’s” movies or “Valentine’s Day.”

But “Duplicity” last year was a bust. So were “Charlie Wilson’s War” and “Closer.”

The big era of Julia: the late 1990s, when “Runaway Bride,” “Step Mom,” and “My Best Friend’s Wedding,” along with “Brockovich” were the tent poles in an amazing run.

But when the heat is gone, it’s gone. And it does seem like Roberts’ choices of material since that time has left her cold. The problem: pedestrian roles, with no focus or vision that the audience understands. This is in direct contrast to Sandra Bullock, who’s been amazing (with lots of help of course) keeping her eye on the ball.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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