Home Television Mad Men: Bewitched, But Not Bewitching

Mad Men, Season 4, Episode 3: I’m starting to get a little worried that we don’t have a plan for Season 4. Three episodes in to Season 4 of a 13 episode season, Don Draper is revisiting his fake family in California. I know: he feels comfortable with Anna, but now he’s hitting on her ripe niece. Is that nice? Does Don just hit on every piece of ass put in front of him?

He gave the niece that “I love Anna but not in that way” speech. It was lecherous and uncool. And the news that Anna has massive cancer: is this Matt Weiner’s way of saying goodbye to the old “secret” story line? Or is the niece coming to New York?

And so much time spent with these people in California, when back home we have lots of characters with no storylines. It was great to see Joan have an episode, but still she’s with this idiot doctor. Wasn’t he supposed to die in Vietnam already? Jared Harris did a superb job playing out Lane Pryce’s story, but again: Don pays for all this sex? Where’s the ladies’ man? Weiner is making him creepy.

Yes, there was the “Bewitched” moment as previously discussed, but what we’re missing is a story arc for Season 4 a la Conrad Hilton. And where is Betty with Henry Francis trying to fit in at a New Years party? Why isn’t Duck trying to worm his way into Peggy’s personal and professional life? Where is Sal? And no repartee between Cooper and Sterling? We live for that. Maybe “The Good News” was a little filler, and we’re going to get going next week. But the world of “Mad Men” felt shrunken this week.

Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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