Tuesday, June 16, 2026

Box Office Betting: Flashback–We Broke the Story on December 1, 2009

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http://www.showbiz411.com/2009/12/01/20091201box-office-betting-cantor-index

Before December 1, 2009, no one knew that Cantor Fitzgerald was planning to launch box office betting.

This column broke the story after Howard Lutnick, the head of CF, told me about it in passing. The Drudge Report, our favorite website, picked it up and linked to us.

Since then, all hell has broken loose. Congress is now involved. There’s a bill to prevent box office betting winding its way around Capitol Hill.

Now comes word that Cantor Fitzgerald’s benign non pro site, Hollywood Stock Exchange, has laid off most of its staff. No doubt the expense of defending this very poorly thought out idea has cost Cantor too much money. What a shame.

Cantor suffered an unimaginable tragic blow when its offices were part of the World Trade Center disaster of September 11, 2001. Lutnick’s own brother died in the horror. Since then, CF has had to rebuild.

Betting on the box office was not the way to go. The chances for potential bad faith activity were just too high. I said it from the beginning on December 1st. I said to it Howard Lutnick. Fantasy betting, yes. But real betting: no. It’s not going to happen.

By the way, for what it’s worth, trading on both Mel Gibson and Tom Cruise is sharply down this week.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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