Thursday, April 18, 2024

Tom Cruise Flick Has Biggest Day-to-Day Drop at Box Office


Tom Cruise is not having a good week. “Knight and Day” dropped 8.7% from Wednesday to Thursday, its second day of release. That’s the biggest single drop in top 10– and all the other movies have been out for a week or more.

Something is turning people off to “K&D” in a big way. It did only $3.4 million on Thursday, which means a long, hot weekend is beckoning.

At the same time, for example, “Toy Story 3” dropped only 3%, “Karate Kid” 5.9%, and “Shrek 1000” was up 10%. Even relative dogs like “Sex and the City 2,” “Get Him to the Greek,” and “Killers” were up a little. Of all things, “Robin Hood” was even up 14%!

Today brings Adam Sandler and co. in “Grown Ups.” You know it’s awful, but theaters are air conditioned, babies need to be sitted, and pop corn with a little butter is always a good snack. It’s going to push “K&D” down the list. The only bright spot may be foreign ticket sales. “K&D” was filmed so people in Spain and other non English speaking countries would get a kick out of seeing their locales on the screen. Also, incoherence isn’t an issue with subtitles. So Cruise may make some of his dough back there.

And no one will ask why the main characters are named Knight and Day!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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