Monday, March 18, 2024

Tom Cruise Film Flop: Meager $3.8 Million Opening for “Knight and Day”

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It’s bad news for Tom Cruise. “Knight and Day” took in only $3.8 million last night at the box office. The $100 million film now stands to make around $20 million, if 20th Century Fox is lucky, for the five day opening run.

What makes this worse than ever: Cruise’s last movie, the godawful “Valkyrie,” made $8.5 million on its opening day. Of course, it was Christmas, but still…”Valkyrie” didn’t even have Cameron Diaz in a bikini or fancy exotic locations.

After the millions Fox has spent to promote this thing, especially overseas, “K&D” is a disappointment, certainly. But there were warning signs, as I said last week: no U.S. premiere, and then the 500 sneak previews on Saturday.

Bad reviews didn’t help. “K&D” has registered only 52% on Rotten Tomatoes. Even those reviews counted as positive weren’t so good. They were stretching. And hyping “Jerry Maguire” in the TV ad quote has only made the studio seem more desperate.

Is Tom Cruise washed up? No, because no one ever is in Hollywood. Look at Elliot Spitzer. He spent hundreds of thousands of dollars on hookers while he was Governor of the State of New York. Now he’s gotten a prime time show on CNN.

But Cruise is going to have to do some serious re-thinking about his career and public stance. And it doesn’t mean more of the annoying and slightly anti-Semitic Les Grossman character.

To be continued…

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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