Thursday, June 20, 2024

MTV VMA Ratings Sink, Almost 50% of Viewers Gone in Three Years, Down By More than a Million from Last Year


The amazing ratings for “Game of Thrones” on Sunday night– 12 million viewers– had a big impact on everything else on cable TV.

The MTV Video Music Awards were hurt as badly as the white walker who was brought to the big confab of families. On MTV the awards scored only 2.6 million viewers. On all Viacom platforms the total was closer to 5.3 million– which was a big drop from the 6.5 million of last year. The VMA pre show, which was just on MTV, grabbed 1.1 million viewers.

The VMAs show a steady decline year to year. In 2014 they had 10.3 million viewers. This means their viewership has been cut by half. Each year they lose another million people. What could it be? The disposable music? The horrible performers? You tell me.

Meanwhile, “Twin Peaks” did not make the top 150 cable shows for Sunday night, second time it’s happened during the 18 week run. Funny, too, because the prior week was high– 340K total viewers. But those people likely were confused and alienated and did not return.

Who could blame them? “Game of Thrones” offers a well constructed story, the one thing “Twin Peaks” does not have.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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