Justin Bieber has been sold to us in forceful amounts, but maybe it’s not working after all. His TV special last night on NBC, “All Around the World,” was a bust. For an 8pm show aimed at pre-teens, it finished fourth out of five shows at that hour. Bieber got a very lackluster 0.9 rating in the 18-49 demo and scored just 3.3 million viewers– about half the number of top rated “So You Think You Can Dance” on Fox. It was also beaten by “Dogs in the City.”
On the charts, Bieber released a new album this week called “Believe.” On iTunes, it’s number 1, hands down. But on amazon.com, “Believe” is struggling both digitally and in physical sales. Amazon has it doing best at number 9 of all its different versions. But in reality “Believe” is no knock out hit. Hitsdailydouble.com is claiming that “Believe” will end up around 410,000 copies for the week. That seems high given that the impact is low and the reviews–if they mean anything–are not great.
Indeed, Justin Bieber is starting to hit the Britney Spears trend. His original deluded fans are growing out of their age range, and new fans are hard to come by. I have never understood how or why he was popular. At best, he’s a YouTube creation using a heavy dab of Michael Jackson and Justin Timberlake. He has the sex appeal of celery. He also really doesn’t have any songs anyone knows. I defy the average person on the street to name one of his hits.
This was the Jonas Brothers’ problem, too. And look what happened to them. Teen fame is fleeting.It won’t be long before Bieber is playing the Artful Dodger in “Oliver!” on Broadway.