“Cruella” isn’t having a great time at the box office.
This weekend, Disney stripped the Emma Stone-Emma Thompson romp of 615 theaters. The result was a $2.1 million Friday.
“Cruella” now has $50 million in its till, and no chance of hitting $100 million.
Of course, no one knows what’s going on on Disney Plus. Maybe the live action origin story of the “101 Dalmatians” villainess is a huge streaming hit. There’s no way of really knowing.
But theater wise, “Cruella” has done half the business of “A Quiet Place Part 2,” which was released the same day. “AQP2” is now crossing the $100 million mark.
“Cruella” is now playing in 3,300 theaters. If there’s no momentum this weekend, look for Disney to chop it severely again next Friday. They did order a sequel, but maybe that will just be for Disney Plus when it’s released in two years.