Taylor Swift’s “Love Story” has turned into a tragedy for Scooter Braun.
Swift’s re-record of her 2008 hit, “Love Story,” sold 125,000 copies this week, 90 percent of the sales from streaming. The song had 15 million streams.
This isn’t a good omen for Scooter Braun, Scott Borchetta, and Shamrock Capital. The latter paid the former $300 million for the rights to Swift’s catalog from Big Machine Records. That was after they denied Taylor the right to own her own master recordings.
But now Taylor has begun re-recording the old music in an effort to put the old records into oblivion. And it’s working. “Love Story” is the lead single from the re-recorded album, “Fearless,” which will come next. Swift’s fans are organized enough to be marshaled into turning Shamrock’s purchase into a massive write off.
“Love Story” will have a happy ending for Fearless Swift, not so much for the others.