Saturday, April 20, 2024

“30 Rock” Upfront Special, Blocked by 60% of NBC Affiliates, Scores Just 2.5 Mil Viewers

Share

Liz Lemon didn’t make her name into lemonade last night.

NBC’s effort to do an upfront promo of new shows based around a “30 Rock” reunion fizzled terribly. Around 60% of NBC affiliates objected and didn’t show the episode. The result was a mere 2.5 million viewers.

A “Young Sheldon” rerun on CBS did around 4 million or more, easily trouncing it.

Who knows what induced Tina Fey and co to go along with this idea? It wasn’t a good one. Money? Aren’t they all rich rich rich at this point? Lorne Michaels? He can say no.

Anyway, it didn’t work out. It was the 8th highest rated show of the night.

Even worse it killed the already suffering “Superstore” and  “Brooklyn 99” which followed in reruns. They may have had their lowest ratings ever. “Brooklyn 99” didn’t even make 1 million viewers, coming in at 883,000.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
spot_img

Read more

In Other News