But the website still has no URL as the owners of a piercing shop in Florence, South Carolina refuse to sell www.heatstreet.com.
An employee of the store told me today that the Dow Jones/Wall Street Journal company offered $50,000 for the name. The store declined.
“They think we’re in Podunk or we’re in a strip mall,” said Mark, who works with owner Lloyd Mitchell. “We’re the only piercings shop for miles around. We do fifty-to-sixty thousand dollars a week. We’ve been in business for 25 years. Now we’re doing the kids of adults we did when we started.”
Right now, the News Corp site will have to settle for www.heatst.com. If you go there now, their Word Press sign-in is open to inspection.