Friday, March 29, 2024

Big Fail: “Strange Magic” Ranks Number 460 on Disney All Time Box Office

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Every year, Disney has just one big failure among their 17 or so releases. (That’s a pretty good rate.) And this year it’s “Strange Magic,” the animated film that went wrong. “Magic” will end up with less than $13 million in total box office. Right now, with less than $12 mil, it ranks at around number 46o on Disney’s all time box office list.

It’s not like the Mouse House is in trouble. “Guardians of the Galaxy” has set records, and “Into the Woods” has done very, very well. But “Magic” was supposed to be a George Lucas project that would be a tentpole. LucasFilm worked on it for 15 years, with Lucas producing and Gary Rydstrom directing. Things went so wrong in the production that when it came time to promote “Magic” Lucas disavowed it, and chaos ensued.

That miserable ranking is even worse because it’s animated. “Magic” is probably Disney’s biggest ever animation failure and just about the lowest box office for any animated film. When the film opened it had the lowest opening weekend for a movie in wide release.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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