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“Today” Show Beaten By Fox5’s Local “Good Day New York” in Key Age Group

More  people in the New York area watched “Good Day New York” on local Fox 5 than they did the “Today” show on national NBC. That seems to be the ratings report. In the 25-54 key demo, “Today” lost significant viewership. Of course, nationally it lost to “Good Morning America.” That’s like Le Cirque being beaten by McDonalds because “GMA” has become a game show posing as news.

“Good Day New York” got a 1.3 rating as opposed to the “Today” 1.2 rating.

But the “Good Day New York” news is troubling. First it’s local. Second, the show actually changed anchors right before sweeps began, swapping out Dave Price, mysteriously, for former host Greg Kelly. Rosanna Scotto, the captain of the ship, remains as Fox’s standard bearer– and thank goodness. because she tells it like it is!

There are rumors that this ratings debacle at “Today” means the end of Matt Lauer, but I don’t think so. If he wants to stay, he’d better wake up and do some image polishing– hire a spin doctor, go on the offensive, and for god’s sake, engineer an apology to Ann Curry. Her absence and poor treatment hangs over the show every day like a black cloud.

From the Fox 5 press release:

Among Adults 25-54, “Good Day New York” had a +10% advantage over “The Today Show,” averaging 112,500 viewers versus “The Today Show’s” 102,700. “Good Day New York” had even a greater advantage (+21%) among Women 25-54, delivering 88,700 Women 25-54 versus “The Today Show’s” 73,600.

n During the February 2013 sweep (1/31/13-2/27/13), among Adults 25-54, “Good Day New York” beat “The Today Show” 14 out of 20 telecasts and has now beaten them five out of the last five days.

“Good Day New York” also experienced year-to-year growth, increasing its Adult 25-54 performance by +14% versus last February 2012 (112,500 this February versus 98,500 last February).