It’s not as bad as previously thought.

Last week’s splintering of the PMK-HBH PR brand in Hollywood was a surprise. The HBH left, and took with it some of the PMK. Then PMK announced it was merging with Bragman Nyman Cafarelli — aka BNC — and all hell broke loose.

But PMK — which stands for long-gone partnership Pickwick Maslansky Koenigsberg — is regrouping with BNC. They’ll be fine, led by Cindi Berger, Michael Nyman and a lot of talented people. Change is hard — and 2009 has been wild, hasn’t it?

The new PMK-BNC has plenty of star clients in case you were worried: Cameron Diaz, Kate Hudson, Jessica Alba, Eva Mendes, Glenn Close, Emma Thompson, Amy Poehler, Brooke Shields, Barbara Walters, Billy Crystal, Sarah Silverman, Goldie Hawn, Miley Cyrus, Kristin Chenoweth, Tracy Morgan, Jimmy Kimmel, Neil Patrick Harris, Will Arnett, Zach Braff, Colin Farrell, Jay Baruchel, Rainn Wilson and, of course, Rosie O’Donnell.

They also boast a big music department with will.i.am of the Black Eyed Peas, Shakira, Whitney Houston, Mariah Carey, Seal, Dixie Chicks, Harry Connick Jr., John Legend, Shakira, Eric Clapton, Jessica Simpson and Tom Petty.

The company still handles the Tonys, the Emmys, Academy of Country Music Awards and various other awards shows. Their corporate clients include Mark Burnett’s reality empire, Shonda Rimes (creator of “Grey’s Anatomy”), Bill Lawrence of “Scrubs,” Sony Television, USA Network, plus these brands: T-Mobile, Nintendo, Samsung, American Express, Beiersdorf, Audi, Amazon.com, Target, Hasbro, Netflix, MAC Cosmetics.

So here comes the new PMK — post Pat Kingsley and Lois Smith and all ready for a new decade. And really — if Cindi Berger got Shakira on the cover of the Economist — and she did! — anything is possible.

Author
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. He wrote the Intelligencer column for NY Magazine in the mid 90s, reporting on the OJ Simpson trial, as well as for the real Parade magazine (when it was owned by Conde Nast), and has written for the New York Observer, Details, Vogue, Spin, the New York Times, NY Post, Washington Post, and NY Daily News among many publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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