Joe Jackson has found a great new way to exploit his son Michael’s movie and his death, all at the same time.

Jackson Senior is having a fundraiser for HIMSELF at the Palms Hotel and Casino on Oct. 27, the night before Michael’s “This Is It” film opens around the world. He says he’s screening the film for a select group of his fans!

The tickets are $3,000, and Jackson will be there in Las Vegas to meet and greet these lucky people. It’s called a Platinum VIP event.

More importantly, he’s altered Sony’s trailer for “This Is It,” using it as a video invite. The video is above.

It begins: “Hello, I’m Joe Jackson. I’d like to invite you to see my son’s movie.”

Here’s the invite to Jackson Senior’s party, too.

This reminds me of another time when Joe tried to horn in on Michael’s spotlight back in September 2001. On the morning of Michael’s 30th anniversary concert, Joe called a press conference to announce he was starting a video company. It never happened, but it was just about Joe. He is a remarkable fellow. Can he get away with it? Why not? That is, until the lawyers show up!

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Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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