Home Celebrity Steven Spielberg Officially Declines Carl’s Jr. Offer to Market Spielburgers: “Can’t Do...

It was a good guerilla marketing plan. West Coast chain Carls Jr. made an offer to Steven Spielberg he could refuse: they wanted him to back Spielburgers. Alas, the Oscar winning famous director said no in the end after a few days of fun on Twitter and other social media. “Cease and desist” is pretty definite. Carls Jr. made a bunch of little “commercials” for social media based on Spielberg movies to get his attention. Happy to report they skipped “Schindler’s List,” “Saving Private Ryan,” and “Amistad.” Also, no video of Abraham Lincoln eating a burger!

The offer:

The refusal:

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