Home Music Rihanna’s “Anti” Tour Announced, Album is Coming Today, Somehow, Somewhere

Today Rihanna announced her world tour. She also releases “Anti,” her first new album in three years. Where? How? You got me. My Samsung phone today has a complicated video message. Tap on it and you get some kind of mysterious treasure hunt game. It doesn’t completely work. It’s called the “Anti-Diary,” and contains a number of pictures that unlock some videos of bedrooms and other department store like set ups. I can’t get them to work, but I’m sure it’s all lovely.

“Anti” I think will appear on Samsung phones and on Tidal Hifi, Jay Z’s streaming service which hardly anyone uses. In the face of the Adele tsunami, I don’t know how good an idea that is. Are there songs? Are they good? Does it matter? Rihanna hasn’t had a big hit in a long time and she needs one. She’s been pushing a song called “Bitch Where is My Money,” a typically classy title, after having a couple of dud non-starter singles.

So let’s see what happens. I doubt this is what DefJam wanted to do, but Rihanna moved her project within Universal Music from DefJam to Jay Z’s Roc Nation.

Meantime, Yahoo accidentally published a generic Mad Libs fill in the blank review of “Anti.” I can’t believe that they actually write reviews this way, leaving specifics like song titles to be filled in around bland descriptions. That’s all she rote, get it?

You know, Rihanna has a great voice. But she gets terrible material. I don’t know why. I can’t wait to see what she’s ‘anti.’ I hope it’s not music.

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