The American Music Awards are like the 7-11 of the awards business, disposable and forgettable. So much so that this year, several of the nominations will be announced on SnapChat on October 13th. If you’re too old to know, Snapchat is the disappearing ink of the current teen generation. Here now, gone in thirty seconds.
The AMAs have also decreed that Joe Jonas and Charlie Puth will announce some of the nominations on “Good Morning America” on October 13th. I know you’re thinking, who? Puth is a good little up and coming singer who probably wouldn’t get a Grammy award, so he’s opted for the AMAs. Jonas is the brother of Nick Jonas, who’s had a couple of singles this year that also probably aren’t Grammy material.
As AMA “nominees” and then “winners” are selected in a darkened room in Encino or over margaritas in Tecate at dawn, Puth and Nick Jonas are likely multiple entries in all categories. If they do well, they will advance to the Dick Clark Productions’ other awards shows this season.
You can bet that another big AMA participant will be Sam Smith, fresh off his Grammy wins last spring. The November 22nd date of the show will fall one month after the release of the James Bond movie “Spectre.” Smith’s theme single, “Writing’s on the Wall,” which seems like a non hit at this point, will seem like a hit there.
Remember: those who perform on the AMAs are not invited to perform on the Grammy Awards. So don’t expect a big Taylor Swift turn out on the AMAs. She’s got to save herself for February, when “1989” should sweep.