Troye Sivan. I never heard of him before this past Wednesday. My twin 14 year old nieces told me about him. He’s a huge star on YouTube, where the kids are all going for their music. Today his EP, which won’t be released until August 15th, is number 1 on the iTunes album chart. Are you kidding? I am not.
Sivan could be the next Justin Bieber. Let’s just pray he’s not, in so many ways. He has a hit song called “The Fault in Our Stars.” He wrote, produced and released it in 2013, inspired by John Green’s novel. It’s not on the movie’s soundtrack. That CD produced no breakout single. You wonder why Sivan’s song wasn’t on it. We’ll find out.
He’s a new breed of kid. Last year he released a YouTube video to his millions of fans– he’s HUGE in Australia and South Africa, his two homes– announcing he is gay. The kids don’t care. It’s 2014. If a pop star had said that in 1974, everyone would have fainted. Now, what the heck! I like this generation, but I don’t know what to call them. Generation ZZ?
Anyway, here’s Troye. I’m surprised Scooter Braun hasn’t adopted him yet. But he’s managed in America by Group III, and he’s signed to Universal Music.