Edward Snowden? Living in Russia, world’s most wanted leaker of government secrets, Snowden, you’d think, would be a huge “get” for any network anchor. Last night Brian Williams got the scoop and presented an interview with Snowden called “Inside the Mind of Edward Snowden” on NBC.
Big ratings? They were ok. The total viewer number was 5.91 and the key demo was 1.3. But “Inside” didn’t win its time slot. It was beaten by a rerun of “CSI” on CBS. “CSI” had a larger total audience– 6.14 million viewers. Of course, the “CSI” viewers were slightly older, as the rerun scored a 1.1 in the key demo.
How frustrating for Williams et al that not a lot of people cared about finally seeing and hearing Snowden. It didn’t help that NBC didn’t care very much either. The lead in was a two rerun of “Last Comic Standing.” They had this big news scoop, and didn’t bother to just put it on at 8pm and say Here, look what we’ve got. Maybe that’s why the Snowden interview was also beaten for the night by CBS’s rerun of “Criminal Minds.”
Fiction is better than fact!