There was so much on TV last night! But the Olympics won the night with over 25 million viewers, a 6.9 share and a whopping 18 rating in the key demo (18-49).
But the Beatles impressed. The two and a half hour show produced almost 13.5 million total viewers. The 5 share was the second highest of the night for everything else but the Olympics. But it was older, wiser folks who tuned. The key demo number was 2.1.
At the least the Beatles brought the key demo up a bit. It was twice as much as “60 Minutes,” which preceded.
CBS would have been better off letting Ken Ehrlich just put on the three hour show as planned. That last half hour, a rerun of “The Millers,” did little business.