Home Celebrity Box Office: “Mad 3” Trounces “Prometheus”

In a battle over which title was harder to type over and over, “Madagascar 3” trounced “Prometheus” at the box office this weekend. Even though the latter looked good on Friday night, the cartoon movie was playing on about 900 more screens. Not only that, kids stuffed themselves into theaters on Saturday afternoon and will be back today for more. In the end, “Mad 3” made $60 million for the weekend. “Prometheus” did a very respectable $50 million. They are each huge hits, no matter how you slice it.Interestingly, the two films had almost identical per screen averages. That means “Prometheus” is strong, and will have a very good week coming up.

Also Universal Pictures can be happy. “Snow White and the Huntsman” ends the weekend with a total of $98 million– it’s way out-performed the other Snow White movie, “Mirror Mirror.” Specialty films like “The Best Exotic Marigold Hotel,” “Moonrise Kingdom,” “Peace Love and Misunderstanding,” and “The Intouchables” also had posted good numbers this weekend.

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