Tuesday, June 9, 2026

Mad Men: Bewitched, But Not Bewitching

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Mad Men, Season 4, Episode 3: I’m starting to get a little worried that we don’t have a plan for Season 4. Three episodes in to Season 4 of a 13 episode season, Don Draper is revisiting his fake family in California. I know: he feels comfortable with Anna, but now he’s hitting on her ripe niece. Is that nice? Does Don just hit on every piece of ass put in front of him?

He gave the niece that “I love Anna but not in that way” speech. It was lecherous and uncool. And the news that Anna has massive cancer: is this Matt Weiner’s way of saying goodbye to the old “secret” story line? Or is the niece coming to New York?

And so much time spent with these people in California, when back home we have lots of characters with no storylines. It was great to see Joan have an episode, but still she’s with this idiot doctor. Wasn’t he supposed to die in Vietnam already? Jared Harris did a superb job playing out Lane Pryce’s story, but again: Don pays for all this sex? Where’s the ladies’ man? Weiner is making him creepy.

Yes, there was the “Bewitched” moment as previously discussed, but what we’re missing is a story arc for Season 4 a la Conrad Hilton. And where is Betty with Henry Francis trying to fit in at a New Years party? Why isn’t Duck trying to worm his way into Peggy’s personal and professional life? Where is Sal? And no repartee between Cooper and Sterling? We live for that. Maybe “The Good News” was a little filler, and we’re going to get going next week. But the world of “Mad Men” felt shrunken this week.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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